Eagle Brands and Anheuser-Busch are the global industry leaders in promoting alcohol responsibility. We have a vested interest in the responsible consumption of our beers. Through various programs such as Tow To Go, Good Sport Designated Driver, We I.D., Water Safety, and Community Speakers we strive to educate consumers, encourage responsible drinking, and prevent underage drinking and drunk driving.
Good Sport is an in-stadium, fan-focused Designated Driver program. Anheuser-Busch developed the program in 1986 to help team owners, facility managers, event promoters and wholesalers promote responsible alcohol consumption among adult sports fans. The program is activated in partnership with the Miami Dolphins, Miami Marlins, and NASCAR. Good Sport in-game winners are entered into the TEAM Coalition Responsibility Has Its Rewards sweepstakes.
Anheuser-Busch and Eagle Brands implement a designated driver program in Miami-Dade and Monroe county that promotes the use of designated drivers at bars, restaurants and home parties. Consumers typically receive free non-alcohol beverages or discounts on food from bars or restaurants in exchange for being named the designated driver in a group and refraining from drinking on that occasion.
Tow To Go
Bud Light Tow To Go is a partnership with AAA Auto Club South, operating throughout Florida, through which retailers and consumers arrange for vehicles to be towed home free of charge with the consumer riding in the tow truck. More than 13,500 rides have been provided since 1998.
Bud Light Lime Water Safety
With support from the National Safe Boating Council, reminds boaters, water skiers and other water recreation enthusiasts to be responsible on the water in all activities. The program includes consumer materials that offer tips on using a designated driver, hypothermia, safety equipment and distress signals.
Operation We I.D.
Through We I.D., Anheuser-Busch and Eagle Brands offer retailers training and a variety of materials for checking and verifying valid I.D. cards to help prevent the sale of alcohol to minors. There materials include We I.D signage and stickers at retailers that remind consumers they weill be asked to show I.D. before purchasing alcohol. We I.D. cards that are available in English and Spanish that list tips on how to spot fake IDs; drivers license bookleys that include photos of valid driver's license from all 50 states; and WE I.D. clocks that feature the date you must be born on or before to be of legal drinking age.
Every year Eagle Brands sponsors different community speakers to visit several High Schools throughout Miami to talk to students about the consequences of underage drinking, drinking and driving, distracted driving, peer pressure, drugs, depression, and much more. A few speakers we have sponsored within the last year are Sarah Panzau, Jeremy Bates, and Street Smart. With these presentations we hope to make a positive impact on students and hope when tough situations arise they are prepared to make the right decisions and ultimately save lives.