Eagle Brand Sales and Anheuser-Busch are the global industry leaders in promoting alcohol responsibility. We have a vested interest in the responsible consumption of our beers. Through various programs such as Tow To Go, Good Sport Designated Driver, We I.D., Water Safety, and Community Speakers we strive to educate consumers, encourage responsible drinking, and prevent underage drinking and drunk driving.
Responsibility Has Its Rewards
Good Sport is an in-stadium, fan-focused Designated Driver program. Anheuser-Busch developed the program in 1986 to help team owners, facility managers, event promoters and wholesalers promote responsible alcohol consumption among adult sports fans. The program is activated in partnership with the Miami Dolphins, Miami Marlins, and NASCAR. Good Sport in-game winners are entered into the TEAM Coalition Responsibility Has Its Rewards sweepstakes.
Anheuser-Busch and Eagle Brand Sales implement a designated driver program in Miami-Dade and Monroe county that promotes the use of designated drivers at bars, restaurants and home parties. Consumers typically receive free non-alcohol beverages or discounts on food from bars or restaurants in exchange for being named the designated driver in a group and refraining from drinking on that occasion.
Operation We I.D.
Through We I.D., Anheuser-Busch and Eagle Brand Sales offer retailers training and a variety of materials for checking and verifying valid I.D. cards to help prevent the sale of alcohol to minors. There materials include We I.D signage and stickers at retailers that remind consumers they weill be asked to show I.D. before purchasing alcohol. We I.D. cards that are available in English and Spanish that list tips on how to spot fake IDs; drivers license bookleys that include photos of valid driver's license from all 50 states; and WE I.D. clocks that feature the date you must be born on or before to be of legal drinking age.
Anheuser-Busch takes responsible drinking seriously. We believe in working with parents, businesses, educators and law enforcement to develop and support community-based alcohol responsibility and underage drinking prevention programs. As part of our commitment, we provide community speakers who deliver messages of responsibility and respect for the law to groups of all ages.
Global Beer Responsibility Day
Every year on Global Beer Responsible Day our team comes together to reflect on our commitment to responsible drinking. As we reflect annually on #GlobalBeerResponsibleDay, AB is proud to have invested over $1B in responsible drinking initiatives, supported 3.8M safe rides home, and launched Budweiser Zero, our first 0.0% brew with 0 sugar and 50 calories. This year, we’re celebrating Budweiser Zero, our new brew with 0.0% ABV, 50 calories, and zero sugar — allowing you to enjoy responsibly, without compromising taste.
Emergency Drinking Water Program
Anheuser-Busch has a longstanding tradition of providing emergency drinking water and supplies for disaster relief efforts in partnership with the American Red Cross – dating back to 1906. Since 1988, Anheuser-Busch and their wholesaler partners have provided more than 86 million cans of water to U.S. communities affected by natural disasters and other crises nationwide.
World Water Day
Every March, alongside Anheuser-Busch, we celebrate World Water Day to recognize our shared commitment to water stewardship, celebrate our sustainability successes, and challenge ourselves to do more to protect and restore our local watersheds through efforts both inside and outside of our company walls. But we also recognize that by working together with our partners and consumers across the country we can make a bigger impact. That's why, this year in celebration of World Water Day, we are working with Anheuser-Busch to encourage partners across our supply chain - including all of you, Anheuser-Busch employees, retailers, and consumers - to join the “Anheuser-Busch Seed to Sip Clean-Up Challenge” to protect and restore community watersheds.