Our Company

The company that is Eagle Brands today is the descendant of a family-owned business built from the ground up by enterprising, visionary Cuban immigrants.  Seeking a better life for their families and a brighter future for their children, they risked everything to come to the U.S. and went on to live the American dream.  Eagle Brands’ ongoing commitment to our suppliers, customers, employees and the Florida communities where we live and work reflects the same core values of our heritage: dedication and hard work, competitive drive, and an unrelenting focus on performance.  

Founded in 1984, Eagle Brands was formed as the result of the segmentation of South Florida’s beer distribution network.  Shortly thereafter, Eagle Brands purchased Southeast Beverage Corporation, tripling its overall volume and beginning a period of steady growth.  Today, Eagle Brands distributes more than 7.25 million cases of beer, wine, cider and non-alcoholic products annually to nearly 4,500 retail customers in Dade and Monroe counties, with annual sales in excess of $120 million.  

Eagle Brands’ 255 full-time employees represent the many diverse and vibrant cultures of South Florida. With more than half of our workforce native Spanish-speakers, our day-to-day business operations are conducted in both Spanish and English.  By providing hundreds of local jobs that offer family health care benefits and salaries well above the regional average, Eagle Brands is helping ensure the stability and growth of our local, regional and state economies. Ninety-five percent of the excise taxes (over $10,000,000) generated by our business each year provide millions of dollars to bolster public education through Florida’s Step-Up for Students program. In addition, Eagle Brands contributes annually to the support of dozens of charitable, educational, sports and veterans’ organizations.

As a leading wholesale distributor in a highly competitive business environment, we recognize the importance of Florida’s franchise law in ensuring fair pricing, maximum consumer choice and an orderly marketplace.  We also take seriously our responsibility to protect the public by ensuring compliance with Florida’s three-tier system of alcohol regulation.